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What is this webinar about?

Non-Profits do great work. But they often come up short when it comes to telling a compelling story of their work. A key component of that ‘Story’ is the ‘beneficiary story’. Every non-profit must have a bank of engaging beneficiary stories. These deal with the key question of – ‘Who is the beneficiary/customer of the non-profits and how has their life been impacted by the work done by that organization?’

In this webinar, a master storyteller introduces us to the skills of narrating impressive stories of our social impact.


What does this webinar cover?

* A robust framework of structure and narration of beneficiary stories

* Various examples of non-profits that do a great job of telling their beneficiary stories.

* What works and what doesn’t in story examples.


Speaker – Ravishankar Iyer – Story Coach and Founder – Story Rules

Ravishankar is a storytelling coach and consultant. He operates under the brand name of ‘Story Rules’. He enjoys enabling mid-senior level leaders to improve their work outcomes by using effective storytelling techniques. He has successfully delivered training programs to varied clients. While his overall work experience is about eighteen years, his core skills were learnt in a seven-year management consulting stint, where he led teams that made information-rich presentation stories to demanding clients. These skills were enhanced in his role as co-founder and chief storyteller at CaptivaTour.

Ravi is a rank holder Chartered Accountant (2001) and subsequently did his MBA from IIM-Ahmedabad in 2005.

Ravi loves reading history, other non-fiction, and listening to podcasts. He writes on business storytelling too.


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